Given today’s economy and environment, most of us can agree on two things – we want to spend as little as we can on gas, and we want to use as little gas as possible.
Well, today Buddy Media today launched a new eco-friendly application for Chevy Fuel Solutions that people can use to learn how they can do both.
Part of the application is a simple social utility that allows users to search for the cheapest gas prices in any geographic locale. A dynamic interface plots each gas station on a local map and displays the most recent price per gallon.
In addition, the application also helps consumers check out the latest about Chevy’s fuel-efficient cars, including the Aveo5 (better fuel economy than Honda Fit and Nissan Versa) and Chevy Malibu Hybrid (better than 33 MPG on the highway)–a great way to deliver social responsible content AND help social networkers save money in these tenuous economic times.
Chevy’s Fuel Solutions application clearly demonstrates how major brands realize that in today’s economy, social media applications can provide them with more bang for their advertising buck than many traditional forms of advertising. Moreover, this new app provides further support for the Economist Intelligence Units recent finding that executives worldwide believe that participating in viral networks and social networking is the “most effective technique for targeting millennial consumers.”
We hope you all have a Happy Holidays and drive safely and efficiently!
