Yes, about a week after we launched the company, we have relaunched the AceBucks app. You can install it here. Three things we wanted to accomplish with this relaunch:

App Organization: To be honest, the previous app was not where it needed to be. I’ve been overheard calling it a crap sandwich. Aryeh was a one-man wrecking crew. He did a great job to get it live and to get it out there. But he needed a little firepower to get it from Beta into a compelling consumer-facing app. The new organization makes it crystal clear how you can EARN AceBucks (i.e. Earn ‘Em) and how you can BURN AceBucks (i.e. Burn ‘Em). Stay tuned for many more ways to do both. Thanks Aryeh for making this launch happen!

Brand: We wanted to relaunch with a fun, simple, clean and compelling brand identity for the app. Thanks Ana Rudy for spearheading this! She worked with the design team to put together a great brand package for AceBucks. This leads to our tagline, “You Gotta Earn ‘Em to Burn ‘Em.”

Sponsor Integration: We wanted to find a way to integrate sponsors without sacrificing the user experience. We have now set up a site that will let us integrate sponsors easily and efficiently.

Check out the app! Let me know what you think!