When word came through that we would be working with WONKA® Candy on a Facebook campaign, I jumped out of my chair (which I share – head to toe – with three surly old coots) and danced a jig. I might not have found a Golden Ticket, but I certainly felt like I was the winner of a spectacular Chocolate Factory tour.
You see, I’ve been a fan of WONKA® Candy since I was a wee lad, chasing the ice cream truck through the mean suburban streets of Long Island. I’d spend all of my hard-earned cash (remember when three dollars in quarters seemed like a lot of money?) on Nerds®, Lik-m-Aid® FunDip, and Gobstoppers® – happily imagining that these very sweets were crafted by armies of Oompa-Loompas in Willie Wonka’s magical utopia. Now, I have a chance to share my WONKA® mania with all of my Facebook friends.
WONKA® Candy and Buddy Media have teamed up to give fans a SWEET social experience with the launch of a WONKA® Candy Public Profile and Faceboook application. The Public Profile (developed with Buddy Media’s Social Page Management System) keeps users up to date on the latest WONKA® News via a customized Twitter module. Candy-philes can send virtual WONKA® Candy to friends, watch WONKA® videos, and participate in WONKA® polls.
The Public Profile also serves as a conduit to WONKA® My Sweetest Friends application. My Sweetest Friends is a simple social app-vertisement that lets fans assign WONKA® Candy personality descriptions to five Facebook friends and subsequently publish the results to Profile Walls and Newsfeeds. All in all, the campaign is a colorful and fun experience that even a slug like Slugworth could enjoy.
So drop your Fizzy Lifting Drink and swim the chocolate river to WONKA® Candy’s Public Profile and WONKA® My Sweetest Friends application. You’ll soon see that Buddy Media and WONKA® have created a world of social imagination.
