One month ago, we rolled out a ’spring training’ version of Intel’s Me InTru 3D. The initial launch included basic creature customization functionality with the promise of great things to come when the app-vertisement was ready for the major leagues. Over the last several weeks, the Buddy Media team has been working to flesh out the creature creator, while adding a ton of new features for today’s March 10th full-scale launch. Well, opening day has arrived. Wait until you see what we’ve been brewing for the folks at Intel.
Intel’s Me in Tru3D still has the same ground-breaking avatar creation technology that early adopters of the application have been enjoying over the last four weeks. But now, the creature creation is only a gateway to a much more robust application.
Once users have finished customizing their monster in the Intel labs, they’ll have several social options for interacting with both their friends and their friends’ creatures. To begin with, the app-vertisement now includes two minigames that will challenge both mind and reflexes. Users will be able to send animated versions of their creatures to friends–perhaps sharing their inner creatures! The recipient will be treated to funky dance steps, hugs and kisses, or even more bizarre and dastardly actions. In the application a minicam will even allow users to take pictures of their creations, so that they can post them as their Facebook profiles.
This application is like nothing we’ve ever built before. Sure, we’ve built engaging app-vertisements in the past, but Intel’s InTru 3D is our first masterwork. It was specifically designed to appeal to a wide range of Facebook users with content and functionality that’s fun, interactive, and social. Check out the application now to get your creature on.
