We’re thrilled to announce the launch of our latest application – Bacardi Mojito Party!
Buddy Media’s design and development of the Bacardi application centers on the promotion of several disparate marketing initiatives for the liquor giant. The app challenges users to make the perfect mojito, encourages them to plan mojito parties at local watering holes, and drives them off-site to purchase special Bacardi Muddlers to help them concoct the perfect beverage.
Buddy Media, in accordance with Facebook’s age-gating restrictions and accepted social standards, created this unique application that allows Bacardi to engage new customers and interact with their current fans.
Overall, the application is intended to help Bacardi build a stronger relationship with the people who buy their products — which it does by employing several features that will lead to greater brand recognition, engagement, and consumer loyalty.
Our history speaks for itself when it comes to developing and marketing Facebook applications intended for adult audiences of legal drinking age. Buddy Media was the first company to develop age-gating technology that prohibited minors from entering an application designed for a major beer manufacturer’s advertising campaign. The age-gate worked flawlessly and the application was a hit – generating over 200,000 installs in two short weeks.
Meanwhile, Facebook was developing their own age-restriction technology. They asked us to jump on board for their beta testing, and we quickly agreed. We were eager to join forces with the platform that drives our business to help pioneer this new technology. We had several clients in the development pipeline that could leverage the age-gate to reach a target audience of adults of legal drinking age. The first client to take advantage of the age gate and our close working relationship with Facebook was Bacardi.
Check out the app — we’re really proud of it. But make sure you bring your ID – cause the Facebook bouncer is really tough!
