September has arrived to kick the summer to the curb. As children drag their feet back to the classroom and fallen leaves begin to decorate the nation’s sidewalks, football fans have emerged from a six month hibernation to don their jerseys and nacho hats. Masses of zealous boosters have been flocking to the internet for weeks – getting psyched for the season through news updates, predictions, and fantasy football games. While there is no shortage of NFL content in the digital world, most web properties serve purely to inform or promote through flat, news-centric content.
The New England Patriots wanted to set themselves apart from the rest of the NFL pack by rewarding their die-hard fans with a platform that is naturally interactive and super engaging. That’s where we came in…Buddy Media developed the ultimate social media experience for New England’s fifty year old franchise and its full of cool stuff that’s fun for ALL football fans!
The New England Patriots Facebook Fan Zone features ‘Game Face’ messaging that helps fans get stoked for each week’s games, a detailed events calendar to keep the masses updated on the weekly NFL schedule, and a polling interface that let’s fans weigh in with their predictions for the season. 
Close to fifty Patriots-themed virtual gifts complete the Fan Zone, which will be regularly updated throughout the NFL season. But don’t head for the exits yet because the Fan Page is just a gateway to the ULTIMATE fan experience: The New England Patriots Fantasy Forecast and Trivia application.
The Fan Zone Fantasy Forecast provides football fanatics with a chance to predict a wealth of statistics for each week’s Patriot game. The Pats will reward the week’s top prognosticators with official merchandise from the team store. But we kicked it up a social notch, by including a recruitment reward for fans who invite their friends to participate. So, if I recruit my buddy MJ and he’s the week’s top fantasy performer, I win too!
Don’t start doing a touchdown dance yet because there’s more. The Fan Zone Trivia Challenge provides satisfying diversion between NFL match-ups. The Patriots provided some of the most challenging team trivia questions I’ve ever seen. Just check it out for yourself and see if you can earn a place at the top of the leaderboard.
We’re incredibly stoked to bring this unique social platform to Facebook users across the country. While the Fan Page might be for the New England Patriots, the experience is for all football fans – no matter what color jersey they wear on Sunday afternoons.
