We’re proud to announce the launch of a brand new application that will change the way you look at branded social media content – FedEx Launch a Package.
After many hours of hard work and fine tuning, the FedEx Facebook application went live yesterday – exploding out of the starting gate with more than 30,000 installs in less than 24 hours. Of course, the Buddy Media marketing machine can take some credit for the initial success, but the real story is the application itself.
Launch a Package represents a giant leap into the social media realm for FedEx – a company that’s known around the globe for fast and reliable service and delivery. The new Facebook application delivers a combination of the best elements of email, media sharing, and virtual gifting – all on one platform.
Users can circumvent problems with sending large files through archaic email servers by launching photos and documents directly to a friend’s profile page. Virtual gifts can be packaged with messaging and photos and sent to anyone on Facebook. The best feature (in my humble opinion) is the ability to embed video content directly into your virtual package. You’ll never have to send a URL hotlink to a friend again when you want to share YouTube videos – just package it up and fling it across cyberspace with FedEx’s package launcher. It’s not just the features and capabilities that make this application great. The UI is simple, the graphics are clean, and the sound effects are guaranteed to make you smile.
Check it out for yourself athttp://apps.facebook.com/fedexlaunchapackage.
The FedEx Launch a Package application represents the first in a long line of branded applications in the Buddy Media pipeline. We’ve got applications launching in the near future for Priceline, Reader’s Digest, HBO, New Balance, and Sherman’s Travel.
