We’re really excited to announce the latest in a long line of groundbreaking accomplishments in the Buddy Media arsenal. Our team worked tirelessly to pioneer a new technology that allows users to embed streaming video from Fox News directly on a user’s Facebook profile or fan page. The application was designed specifically to take advantage of the functionalities available in the new Faceook interface.
Rather than “adding” the application, users can now visit the Fox News Fan Page and customize the video player, so that it can live within the framework of their profile. Once on the Fan Page, users can become fans of Fox News and extend their brand affinity by personalizing their video feeds for viewing or sharing.
We’re thrilled at the outcome of this project and eagerly anticipating the possibilities inherent in this new technology. It’s all part of Buddy Media’s Brand Advocate Process, which delivers social users to engaging, branded content as a means of creating brand advocates that evangelize the merits of the application and the brand itself. In this case, supporters of Fox News will be able to carry their brand affinity off the Fan Page and onto their personal profile – increasing brand exposure and application engagement beyond the point of first contact.
