I could wile away the hours /
Conferrin’ with the flowers /
Consultin’ with the rain /
And my head I’d be scratchin’ /
While my thoughts were busy hatchin’ /
If I only had the BuddyBrain /

Guess what? Now I have one and it’s certainly made my job easier! After months of aggregating data from a variety of sources and tracking projects and campaign

s on a number of different platforms, I’m ecstatic to announce the arrival of Buddy Media’s BuddyBrain!

The BuddyBrain is a social control center for all app-vertising campaigns. It includes communication and analytic tools, reference materials, and cutting edge social media trends and research.

The platform features an intuitive, user-friendly interface that makes social app-vertising campaigns accessible, accountable, and results-driven. The folks here at Buddy Media are the most tech-savvy people in the social media space, and they molded the BuddyBrain using their exhaustive experience and knowledge in conjunction with extensive input from our clients and partners. Buddy Media’s BuddyBrain makes managing, tracking, reporting, and analyzing easy, which leaves me more time to write blog posts.

Before we unleashed the BuddyBrain on the world, we wanted to test it’s powers on our ten most recent applications. After one month of data aggregation and analysis, here’s a sample of what we discovered:

• Users spent an average of 2 minutes and 35 seconds engaged with our applications – 75 times greater than the time consumers spend interacting with traditional banner ads and five times greater than the time spent watching a typical TV commercial
• 85% of our users returned for multiple interactions with our app-vertisements – with 56% of the total user base returning 9 times or more during the month of testing

Buddy Media’s Buddy Brain consists of four distinct components (which we call lobes – clever, huh?), that measure components of a campaign’s Social IQ.  This will allow clients to log-in for continuous tracking and optimization of social app-vertising campaigns from the beginning of a project through the completion of a campaign.

But there’s even more to the BuddyBrain than project management and analytic data. Social media couldn’t exist without embracing a culture of openness, in which everyone was committed to sharing and collaborating. With that in mind, we created a hub for social media resources, including all the latest news, trends, events, and documentation necessary to keep your brain and our Brain stimulated. Want to know when our CEO Mike Lazerow is speaking at a conference? Need information about Facebook Connect or the new Facebook layout? Buddy Media’s Buddy Brain has got all this information and more.

Check out the screenshots for a taste of what we’re cooking. You won’t need to travel through Oz to find this brain. Just follow the yellow brick road to http://buddybrain.com.