Facebook Public Profiles have gotten a lot of press recently. Large brands have been leveraging the power of social media to reach vast legions of die-hard fans. Companies like Starbucks and Coca-Cola have millions of fans whom they reach with regular messaging and interactive content designed to appeal to advocates of their brands. But Public Profiles aren’t just for mega-corporations. Every recognizable brand should have a presence on Facebook – which spells good news for Buddy Media.
Our Social Page Management System makes it easier than ever for companies to reach their brand advocates on Facebook Public Profiles. This week marks the release of four of our newest creations.
1. National Jean Company
National Jean Company sells the hippest, hottest fashions on their website and at brick and mortar locations throughout the east coast. Buddy Media designed a Public Profile page that allows fans to check out the latest trends and styles – and subsequently share NJC content with Facebook friends.
A robust virtual gifting platform allows fashionistas to share 7 For All Mankind denim miniskirts with their fad-obsessed social contacts. A live newsfeed keeps users updated on the latest product releases and celebrity fashion sightings, while a Twitter module lets users read and share the latest NJC tweets. Facebook users can even earn coupons by referring friends to the National Jean Company page.
2. The Shoebox
The Shoebox, a sister brand to National Jean Company, began as a single retail location on Long Island in 1954 and has since expanded to locations in New York City and Florida. Their e-commerce site sells the latest ‘it’ shoes to women around the world.
Buddy Media’s Public Profile design began with a dynamic Newsfeed that features regular updates to The Shoebox product line, along with ‘Share’ functionality that lets users post product images and descriptions to Profile Walls. Ugg boots and Diane Von Furstenberg sandals can be sent as virtual gifts and users can participate in dynamically updated polls. Once again, the social aspects of the Facebook Public Profile were leveraged to offer fans bonus coupons for referring friends to The Shoebox fan page.
3. Mixing Bowl
Mixing Bowl leverages the wealth of content on the Mixing Bowl website — a Better Homes and Gardens web community that features thousands of recipes and contests for seasoned gourmands and amateur chefs — to provide dedicated advocates with a platform to share recipes and cuisine-relevant content with Facebook friends.
Our Public Profile design features a live Newsfeed that pipes in all the latest recipes featured on www.mixingbowl.com and makes it simple to share via Profile Wall post. Cooking polls provide Meredith Corporation (Mixing Bowl’s parent company) with valuable consumer insights and opinions, and virtual sweets can be sent to friends without the guilt or calories! Most importantly, each virtual gift links back to Mixingbowl.com, so users can prepare the ‘real thing’ using the original recipe.
The Mixing Bowl Public Profile is the first phase of our work for the brand, with a customized application due to launch within the next several weeks.
4. Parents Magazine
Parents Magazine, another Meredith Corporation property, has a strong web presence , but lacks the effective social hooks that would encourage the sharing of content with friends.
Buddy Media designed a customized Public Profile that features the latest content from the website as well as some new bells-and-whistles that will help the publication gain traction amongst the legions of new parents on Facebook. We created a highly specialized Newsfeed that displays the latest posts from the Parents Magazine blog, as well as the most recent baby and pregnancy photos uploaded to www.parents.com.
A Parents Poll provides new Moms and Dads with popular answers to common parenting questions, and contest call-outs drive traffic to the Parents Magazine website. Once again, the Parents Magazine Public Profile represents the first phase of an extended engagement with the brand, that will include the implementation of additional robust fan page modules, as well as the development of a customized Facebook application.
Buddy Media Social Page Management System
These projects wouldn’t have been possible without the hard work of the Buddy Media Development team, who created the Buddy Media Social Page Management System (SPMS). The Social Page Management System provides these brands with an intuitive back-end interface that allows them to update content and messaging on their pages in the wink of an eye. Of course, our experts are always available to handle the heavy lifting and the more complex technological implementations, but the SPMS makes it incredibly simple for brands to gain control over their Facebook Public Profiles.
We’re incredibly proud of our work on these four ‘fan pages.’ They represent the end product of countless manhours and caffienated beverages. We’re certain that Facebook Public Profiles represent the future of social media marketing and we’re honored to provide companies (big and small) with an outlet to reach loyal brand advocates with interactive content that is useful, engaging, and fun.
