Rejoice time-strapped fitness wanna-bes! Reebok has developed a brand new athletic shoe targeted at those striving to get in shape for summer without hard work and a pricey gym. The Reebok EasyTone was designed to provide a thorough workout – on the go – for manic moms, working women, and ladies who lunch.
When the time came to spread the word among social networkers about these revolutionary new sneakers, Reebok returned to Buddy Media for a healthy Facebook workout. After the splash we made with last year’s ‘Talkin’ Krazy’ campaign, we were excited to strut our stuff and show off what an additional year of app-vertisement experience and ingenuity could provide. So we cooked up a killer new branded app that perfectly communicated Reebok’s over-arching campaign goals for the EasyTone shoe, while leveraging the power of social brand loyalty.
The Reebok EasyTone Facebook application makes it easy for fitness-fearing ladies to get a regular workout. It’s a simple concept with a sparkling execution. The application helps people keep track of their day-to-day movements around home, work, and the town so they can see how much excercise they’re getting. Users simply enter an estimation of their daily activity level and a step goal. The app will show them how many steps it takes to burn off a cheeseburger or an ice cream sundae. Facebook users can even team up to ’step’ across the Grand Canyon or to the top of the Empire State Building.
So walk, don’t run to start your social media workout.
