If I told you that Reebok was releasing a basketball shoe designed to let athletes display personalized Smack Talk on thier feet, you might think I was talkin’ krazy. What if I said that Buddy Media developed a smack talkin’, butt-kickin’ app-vertisement to promote the release of these ‘white-board’ inspired sneakers? Well, I’m not foolin’. Today marks the launch of our new Reebok Talkin’ Krazy application.
When Reebok approached us with the original specs of the new ATR Talkin’ Krazy shoe and relayed their interest in featuring the sneakers in a Facebook app, we jumped at the chance to work with yet another athletic shoe giant.
The ATR Talkin Krazy basketball sneakers allow “ballers” to tag up their shoes with a dry erase marker as a means of smack talking while on the court. We saw unlimited potential for an app-vertisement that would highlight the coolest features of these sick kicks.
The Facebook app offers a number of unique ways to talk smack to your friends. You can:
- Smack Talk – Choose from a variety of pre-written smack talk messages. Tag your virtual Reeboks and send them to friends. (My game and your momma – both nasty!)
- Personalized Smack – Use a virtual dry erase marker to draw custom, personalized messages on your Reeboks. Once you’ve tagged the shoe to your heart’s content, you can shoot it out to all of your friends. The more smack your talk, the better your chances of becoming the King of the Smack Talk court.
- Video Smack - Search YouTube or Vimeo for relevant clips of you displaying your skills on the court and send it to friends, along with your tagged virtual sneakers.
So check it out at http://apps.facebook.com/reeboktalkinkrazy/. You don’t need to be a baller to enjoy this app – you just need to talk a big game.
