For over thirty years, Charles Schwab has been providing high quality financial services to individual investors and savers. The company is dedicated to serving the interests of the common man, rather than bottom line of faceless corporate behemoths. So, it should come as no surprise that Schwab was quick to jump on the social media express. Is there a better place to reach people with sound financial advice, than Facebook and YouTube?
Buddy Media developed a two-headed monster of a strategy for Chuck – a branded YouTube channel and a customized Facebook Public Profile. The YouTube channel lives in a Charles Schwab branded “skin” and serves as a repository for interviews, informational videos, and the library of innovative ‘Talk to Chuck’ commercials. A prominent ‘Share’ module lets viewers send individual videos or embed the entire channel on their personal website or blog.
The Facebook Public Profile is the latest in our canon of interactive, custom designed profile pages. Our development team leveraged the power of the Buddy Media Social Page Management System to sculpt an engaging Facebook experience for investors of all styles and stripes. A dedicated Tab houses the Peer Comparison Tool – a personalized survey that shows users how their financial decisions compare to those of people within their demographic. Is there anything more appropos of a social media experience than comparing yourself to an audience of your peers? A second dedicated Tab hosts the Talk to Chuck contest – an ongoing marketing initiative that lets users fill in a ‘thought-bubble’ with creative and original financial advice for a chance to win a monthly prize, a $1,000 Charles Schwab investment account. More Schwab videos and links to several open-web resources complete the Public Profile reboot.
For a financial kick in the pants, talk to Chuck on Facebook and YouTube today.
