After the resounding success of our two previous engagements with Anheuser Busch’s Bud Light brand, it should come as no surprise that the King of Beers came back for more Buddy Media inspired social media genius. Bud Light Gifts may sound like your every day, run of the mill, virtual gifting application, but look closer and you’ll see the that it’s been given a Buddy Media creative boost.
A branded interface wraps around official sponsored Bud Light schwag – which users can send to any friend in their social circle. But, we’ve taken a step beyond creative super injection with this application. The Buddy Media development team has optimized the application to leverage all social integration points so that when users send a Bud Light gift, all of their friends will hear about it – an obvious catalyst to viral and social growth.
We’ve developed a really unique strategy behind the launch of Bud Light Gifts that we’re sure is going to provide the application with sustainability and return engagements. The app-vertisement has been created to sustain a prolonged roll-out – meaning that the gifts will change to reflect the season or to promote a special event. We’ve launched the initial run with a variety of St. Patricks Day gifts to get Facebook users in the spring spirit.
So check out Bud Light Gifts today and again in the future – because there will always be new virtual gifts to send to your Facebook friends.
