We’re incredibly excited to announce the launch of the Bud Light Lime Public Profile for Facebook. The fan page, built with the Buddy Media Page Management System, is an interactive experience created to support the latest Bud Light Lime television ad campaign. Customized content includes an array of television commercials and polls – as well as the piece de resistance – the ‘In the Can’ virtual gifting module.

The ‘In the Can’ module leverages an irreverent double entendre embedded in Newsfeed and Wall Post messaging to spark viral visits to the Bud Light Lime page. Facebook users who receive a  virtual gift will be surprised by the risque story that accompanies the can of Bud Light Lime on their Profile Wall.

So check out the page now, choose a friend to receive a virtual Bud Light Lime, and give it to them in the can.