What do you get when you combine a robust and engaging application from the world’s leader in fast, reliable delivery with the savvy and experience of one of the leaders in the social media marketing world? The answer is simple: 100,000 installs for FedEx Launch a Package in less than 48 hours – with over 50 percent of those users returning more than 10 times since their initial install!
All of that activity led to a groundbreaking achievement for a branded application – the number one spot on Facebook’s Most Activity page! This should leave no doubt that branded social media applications are a powerful form of advertising that can reach customers through interactive content that is both engaging and fun!
Who are the people installing FedEx Launch a Package? The audience is global with a slight weighting towards female users (53%). The most exciting news is that seventy-four percent of the audience is in the coveted 19-34 age demographic. This age group represents the new media generation – a group of young people who came of age in a world of ‘on-demand’ content – making them the toughest demo to reach with advertising. Advertisers need look no farther than the branded social media application for an ad unit that can effectively attract this fickle and impatient generation
