SPLAT! You just got hit in the back of the head by a flying hamburger. Don’t worry, you’re not in the midst of some crazed fast-food fever dream. You’re on Sony Pictures’ Cloudy with a Chance Of Meatballs Facebook Fan Page.
Based on the beloved children’s book of the same name, Cloudy with a Chance of Meatballs is a brand new animated 3D film from Sony Pictures. In order to spread the word about the September 18th release of the movie, Sony Pictures teamed with Buddy Media to launch a fun, interactive experience for fans from Swallow Falls to Singapore.
We leveraged the virtual gifting module from our Social Page Management System to create a digital food fight which allows Facebook users to hurl virtual delicacies at their friends in an all-out, no holds barred, social melee. Profiles of the film’s characters, as well as Tweets by Flint Lockwood (the movie’s erstwhile protagonist), and video trailers complete the fan page experience.
Watch out for hot dogs, candy corn, and chocolate donuts…because their flying across Facebook and heading right for your profile. Check out the Cloudy with a Chance of Meatballs page now and start flinging some food of your own.
