Evangelizing the power of social media advertising through branded app-vertisements is hard work. It’s an endless grind of phone calls, meetings, conferences, and parties. Our fearless leader, Michael Lazerow, has been all over Manhattan island this week, stumping for Buddy Media and the rapidly growing beast known as social networks.
Mike’s week began at the Social Ad Summit, an invite-only, conference focused on strategic issues driving the growth of advertising in social media, where he treated the crowd of industry insiders to a keynote address entitled, “Social Marketing: Where are we? Where are we going?”
The presentation outlined the present state of a burgeoning business and the positive outlook for the future. Mike included a high-level breakdown of strategies for marketing big brands to highly targeted audiences on social networks like Facebook. Mike didn’t pause to rest on his laurels, however, as he remained at Tribeca Rooftop to moderate a one hour panel discussion called “Alternative Social Advertising.”
Tuesday brought the highly publicized announcement of our partnership with Social Media, the largest stand-alone ad network on Facebook. This deal will allow big corporate brands to enter into a single engagement with both companies to plan, develop, promote, and monitor applications on social networks. This deal is huge, as it signals the companies’ intent to work together to help the social marketing space grow quickly and effectively. What does this deal mean for corporate America? It means that social app-vertising campaigns are easier to execute, as well as being more accountable and results-driven. Better yet, it means that brand advertisers have greater support from the two thought leaders in the industry.
All of this jaunting about town has built up to Mike’s big day today at the Jacob Javits Convention Center, overlooking the Hudson River on Manhattan’s West Side. Mike will be speaking twice at the Web 2.0 Expo – the East Coast’s largest tech conference. Web 2.0 is a celebration of the future of the Internet and its myriad of potentials and possibilities. Obviously, Mike fits in perfectly with this crowd and will get a chance to display his breadth of industry knowledge from entrepreneurship (Cashing Out: When, How, and How Much?) to the sundry benefits of brand advertising on social networks (Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate). See Mike’s presentation on Social Marketing above.
What does the future hold for Michael Lazerow? Only time will tell, but you can bet that Mike’s future and the future of social media advertising are intimately linked.
