Need engagement? Check out our calculator tool to learn how to get more bang for your online buck and determine how much it will cost to get engaged social networkers.

It comes as no surprise that marketers are under increased pressure to do more with less. Every time Buddy Media meets with brand marketers and agencies, our number one goal is to help them engage people on social networks in a cost effective way.

On that note, we launched a new budget calculator that allows marketers to analyze their online marketing budgets and compare the cost of different solutions and how effective they are at generating engaged users. Give it a whirl and see how many users you can engage with your current budget.

The calculator comes in conjunction with our latest research report Social Math: The Economic Case for Branded Applications. The report arms brands with the data necessary to decide how to more effectively invest their online social media budget. We aggregated data from more than 80 Buddy Media app-vertisement programs for 60+ clients and compared it to public data on digital display campaigns and data provided by clients, partners, and other publishers.

We believe strongly that engagement will be the key metric used to measure the effectiveness of social media campaigns. And Facebook