The bell has rung and your favorite print ads and television commercials have entered the ring to stand toe-to-toe in a fight for ad supremacy on Ad Battle.

We recently partnered with Jason Cuthbertson, Senior Art Director at Atmosphere BBDO, to launch a new  application which allows people to vote for their favorite print or television ads submitted by fellow Facebook users. Two opposing ads are pitted against one another in a randomly sequenced order that ensures that no single ad is seen more or less often than the next.  The addition of a benchmarking feature lets users build their Ad Battle ranking from Featherweight to Heavyweight – depending upon the performance of their uploaded ads.  An additional social functionality allows users to compare their Ad Battle rankings with others within their network of social contacts.

The application also features a Mystery Ad Game that tests the users advertising IQ. A simple ten question quiz challenges users to match brand names to advertising slogans or to identify the company associated with a print ad from which all branding has been removed. Once again, a social feature lets users compare their Mystery Ad Game scores to those of their friends.

In ten days time, hundreds of ads have been uploaded and users have spent, on average, close to five minutes per visit to the application. Even more exciting is the amount of press we