Busch Entertainment predicted the coming of a social media revoloution long before other brands jumped on the Facebook bandwagon. The theme park giant was our first client and they’ve returned again, for yet another social engagement. Halloween is months away, but it’s not too early to scare up some excitement for the spookiest time of year. So in preparation for the annual scarefest at Busch Gardens parks, Buddy Media developed a customized Facebook Public Profile that, in its initial incarnation, only hints at the theme of this year’s event.
This campaign is unique, in that we’ll be rolling out new modules over the next several months. Each new feature will offer clues into the twisted world of Ms. Vayne, a mysterious and dangerous vixen who has a taste for fashion…and blood. Our initial launch includes some basic social elements, that will generate awareness and excitement amongst the legions of Howl-O-Scream fans around the United States. Users can shock friends with shareable screams, send stylish virtual gifts to die for, view frighteningly fashionable videos, and browse through a photo gallery of images from last year’s spine-tingling Evil Twins promotion.
The Howl-O-Scream Public Profile also features a newly released quiz that helps users determine what role they are meant to play in The House of Vayne. Quiz content will be updated frequently, until All Hallows Eve, so check back often for new frightful sights and sounds from Busch Entertainment’s Howl-O-Scream.
