We’ve busted out the joy buzzers and exploding cigars to celebrate the launch of our latest app-vertisement, HBO Comedy Climb. This app represents HBO’s first foray into the world of social media and we’re proud to bring a brand that’s synonymous with quality entertainment and great times with friends into the Facebook fold.
Buddy Media conceptualized and developed the application to drive sales of HBO DVDs by highlighting the madcap humor of their original comedy programming. HBO Comedy Climb is a simple quiz application with a social twist. Users have the opportunity to build a career in virtual entertainment by correctly answering questions about specific episodes of Entourage, Curb Your Enthusiasm, Extras, and Flight of the Conchords.
Our research shows that applications that provide users with a chance to strive for performance benchmarks achieve high levels of engagement and repeat usage over time.
As a result, we built the HBO Comedy Climb to provide users with challenging goals to strive for on their way to the top, while giving them the chance to improve their ‘career standing’ in the entertainment industry. In addition, a challenge mode that catalyzes competitive impulses amongst friends will help the application ‘go social.’
So grab your thinking caps (with the requisite propeller on top, of course) and prepare yourself to become a Hollywood mogul. Grab a rung of that career ladder, step over your friends and co-workers and strive to reach the top in the HBO Comedy Climb.
