Terror hits hardest in the middle of the night, when the lights are off and the slightest sound seems like a sonic boom. Gasping for breath you rise from your sweat-drenched sheets questioning the evil images that flooded your brain while you slept. What do these subconscious visions mean? Buddy Media invites you to discover the meaning behind your nightmares on our latest application for Paramount Picture’s new film, The Uninvited.
The Uninvited represents another foray into Tinseltown, working hand-in-hand with the studio to create an application that matches the creepy aesthetic of the new film. In addition to a keyword driven Nightmare Analyzer, the application enables users to share dream interpretations with friends, as well as watch clips and trailers from the film – in theaters January 30, 2009.
Hollywood has been taking baby steps into the world of social media, but we’re certain that The Uninvited will pioneer a new breed of promotional app-vertisements for movie studios. While movies provide an entirely passive experience for film-goers, branded app-vertisements immerse the viewer in the world of the film with contextually relevant content and imagery. It’s the perfect strategy to build awareness of and interest in an upcoming release of a movie, while at the same time engaging consumers who left the theater wanting more. What’s more, film buffs now have an easier way to spread the word about their favorite box office releases!
