“This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.”- Adam Ostrow, Mashable
comScore released the latest social networking growth and usage statistics for July 2009. Both Facebook and Twitter have experienced significant growth in unique visitors and time spent on site, demonstrating a continued trend towards mass adoption and increased user engagement.
• Facebook experienced its highest growth rate in July 2009 – 87.7 million unique visitors in the US
• Time spent on Facebook increased 36% in July, to a total of 15.8 billion minutes
• Twitter grew by 6% in July 2009 with 21.2 million unique visitors in the US
• Time spent on Twitter increased 26% in July, to a total of 4.75 million minutes
As traffic increases, so do the chances for brands to build social brand advocates. There are currently 225 million Facebook users worldwide, and over 8 million of them become fans of Public Profiles every single day. This growth translates into millions of opportunities for brands to engage in dialogue with users, thus creating long-term relationships with them.
Through Buddy Media’s proprietary technologies – Builder, the Social Page Management System and the Twitter Management System – brands are able to engage their audiences and easily leverage the power of the social communication platform. Buddy Media creates smart social media solutions that include app-vertisement campaigns, public profile pages, widgets and iPhone apps, among many.
