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Revamped Facebook Pages Aid Branded Apps
One of the aims of Facebook's most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction on the site. The changes essentially allow brands to assimilate into the general Facebook population by having profile pages like other users, status updates and the ability to pop up in fans' news feeds. Read more
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Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
While branded virtual gifts have been part and parcel of the advertising offerings of large Facebook platform application developers (and Facebook itself) for a long time, Facebookâs redesigned Pages product is allowing businesses and brands to integrate virtual gifts in their own Facebook public profile pages in new ways. Read more
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SI GolfNation plugs into digital, networking
Sports Illustrated has developed an interactive application for its Golf.com property that connects the site with companion Facebook and iPhone applications through a single back-end system. Read more
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Buddy Media’s Builder could help app-vertise
A new social tool could help marketers better create and manage online campaigns. Read more
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NYC Startup and Event Updates
Buddy Media has announced the launch of Builder today. Read more
