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News
US Brands: Social Media No Remedy for Global Marketing Woes
We’ve previously reported that most companies are unclear about their social media brand strategies. For US brands, global success has always relied on localization of messages and tactics — factors that are no less relevant with social media marketing. Read more
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News
Global Marketers Highlight Local Reach Difficulties
Being a global marketer has always presented unique challenges for a variety of reasons. Some of those reasons include lower adoption rates of technologies or tools in some areas, cultural barriers and the old standby, lack of resources. Read more
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News
Social Media ROI Metrics Main Stumbling Block For Brands’ Global Campaigns
A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption of social media campaigns to reach locally, on a global scale. Read more
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News
Brands Slow to Embrace Social Media For Global Markets
It's often pointed out that the bulk of Facebook's 500 million users are outside the U.S. But how much are marketers using the world's largest social network to reach consumers globally? Read more
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Blog
The Opportunity Within Global Facebook Marketing
So, by now you know that Facebook has reached 500 million users worldwide. But did you know that only about 125 million of those users are in the U.S.? Read more
