Buddy Media » News

Welcome Aboard: AOL Advertising, Buddy Media & More

Joe Ciarallo — Tue, 31 Aug 2010 20:56:02 +0000

Buddy Media has brought on some fine talent to round out its marketing squad. (more…)

People on the Move

Joe Ciarallo — Tue, 31 Aug 2010 20:51:32 +0000

Buddy Media hired Myles Kleeger as general manager, strategic brand partnerships; Eric Lituchy as vice president, digital marketing; and Joe Ciarallo as director of communications. (more…)

Local Social Marketing In Need of a Solution

Joe Ciarallo — Thu, 26 Aug 2010 20:09:58 +0000

According to a new poll of brand marketers by Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully. (more…)

People on the Move in the Social Business Industry: August 25, 2010

Joe Ciarallo — Wed, 25 Aug 2010 20:11:23 +0000

Myles Kleeger joins as Buddy Media General Manager, Strategic Brand Partnerships from The Kaplan Thaler Group (division of Publicis), Eric Lituchy joins as VP, Digital Marketing from eBillme Inc., and Joe Ciarallo joins as Director of Communications from mediabistro.com. (more…)

Cotton Makes Social Interaction the Fabric of Its Brand

Joe Ciarallo — Mon, 23 Aug 2010 16:06:44 +0000

Glenn Sciachitano, director of advertising, says Cotton has added a series of social applets on Facebook as a result of a relationship with Buddy Media, a social media platform. (more…)

What Facebook ‘Places’ Means for Marketers and Developers

Joe Ciarallo — Fri, 20 Aug 2010 19:59:18 +0000

If you’re like me you probably watched and are digesting the Facebook Places announcement. I’ve had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view. (more…)

Web Most Effective Way to Reach Local Audiences Worldwide

Joe Ciarallo — Wed, 18 Aug 2010 21:51:54 +0000

A June 2010 survey conducted by Harris Interactive for social marketing platform Buddy Media found that more than 90% considered it at least somewhat challenging to reach audiences in local markets with a unified brand message. (more…)

Marketers see local social media hurdles: study

Joe Ciarallo — Fri, 06 Aug 2010 19:58:14 +0000

Marketers see great potential in social media, but have trouble making it work on a local level, new research finds.

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US Brands: Social Media No Remedy for Global Marketing Woes

Joe Ciarallo — Thu, 05 Aug 2010 20:03:32 +0000

We’ve previously reported that most companies are unclear about their social media brand strategies. For US brands, global success has always relied on localization of messages and tactics — factors that are no less relevant with social media marketing.

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Global Marketers Highlight Local Reach Difficulties

Buddy Media — Wed, 04 Aug 2010 19:53:45 +0000

Being a global marketer has always presented unique challenges for a variety of reasons. Some of those reasons include lower adoption rates of technologies or tools in some areas, cultural barriers and the old standby, lack of resources.

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