Buddy Media » News

4 Ways to Deal with a Client Overload

Buddy Media — Thu, 19 Nov 2009 14:58:32 +0000

As the economy starts to rebound, creative agencies and technology vendors are welcoming scores of new clients. At Buddy Media, we are adding new clients at a rapid pace while carefully growing our team. We have worked hard to build a culture that works efficiently — on time and within budget — and delivers unique social campaigns that not only excite our clients, but also engage our clients’ consumers.

People and Accounts of Note

Buddy Media — Mon, 02 Nov 2009 17:29:25 +0000

Buddy Media, New York, promoted an employee and hired another. Jeff Ragovin, vice president for sales and development, becomes chief revenue officer. And David Honig joins as vice president for platform sales; he had most recently been at Media6Degrees, which he co-founded.

Facebook’s Developer Changes May Benefit Brands

Buddy Media — Fri, 30 Oct 2009 14:58:38 +0000

Facebook on Wednesday laid out a “roadmap” for developers, outlining upcoming changes aimed at making it easier for users to find and use applications and help app creators build their business on the social network. Among the key updates in store, Facebook will enable developers to ask for users’ primary email address within applications to facilitate direct contact.

Facebook Bestows Developers with Roadmap

Buddy Media — Thu, 29 Oct 2009 16:15:27 +0000

Every time you turn around, it seems Facebook has had a makeover — most recently it was the addition of the live feed versus the news feed on the homepage, which took most everyone — users and developers — by surprise. Now the company is set to add a slew of new features and enhancements — but fortunately they’ve handed developers a roadmap to navigate the upcoming construction. Zuckerberg admitted that letting outside developers in on future plans was something new for the company.

Cynopsis: Digital

Buddy Media — Thu, 29 Oct 2009 15:20:31 +0000

Buddy Media has promoted Jeff Ragovin to Chief Revenue Officer and hired David Honig as VP/Platform Sales. Jeff will oversee all sales for the company (both to brands and to agencies) while David will steer customer acquisition efforts on the agency front. Buddy Media launched a new platform for agencies last week, enabling them to build, manage and track their clients’ social campaigns.

Execs & Accounts: EVB, Razorfish, Buddy Media

Buddy Media — Thu, 29 Oct 2009 15:12:16 +0000

Buddy Media has promoted Jeff Ragovin to chief revenue officer and hired David Honig as VP of platform sales. Ragovin was previously Buddy Media’s VP of sales and development, and Honig was a founder of Media6Degrees.

Buddy Media and Facebook Social Platforms

Buddy Media — Fri, 23 Oct 2009 02:51:25 +0000

What excites me the most about the platform is that it really allows brands to very quickly change their FB presence based on how customers are interacting with them. It shortens that time span significantly and can turn a Facebook Fan Page into an engagement and customer response play too.

Ad Agencies Find Social Media Buddy

Buddy Media — Thu, 22 Oct 2009 16:23:35 +0000

“It used to take three hours to provision the page with tabs; now you can do it in 90 seconds,” Buddy Media CEO Michael Lazerow says as he drags boxes and quickly inserts type into a mock Facebook page he is instantly fabricating to demonstrate the Buddy Media social media platform. “We measured it — we’ve cut 90% of the time out of the process.”

Starwood Hotels Become More Accomodating With Social Media Offerings

Buddy Media — Wed, 21 Oct 2009 15:57:56 +0000

Starwood Hotels and Resorts recently released a comprehensive new social media campaign across Facebook, Twitter and the iPhone to help out its guests and other travelers. The applications rely heavily on user-populated content, but the hotel chain has also put its army of concierges to work to help jump start the flow of information.

Agencies Buddy Up With Social Media Platform

Buddy Media — Tue, 20 Oct 2009 22:05:14 +0000

Buddy Media is extending its tools for creating, managing and tracking social campaigns on Facebook and Twitter to Madison Avenue. The company’s platform promises a single source for managing brands’ social media presence without having to know FBML or any other programming language to set up and run social marketing efforts.

New Platform Improves Social Media Monitoring

Buddy Media — Tue, 20 Oct 2009 20:51:27 +0000

A newly released social campaign platform will make it easy to create, manage, and track social ad campaigns using Facebook and Twitter. The Buddy Media Platform, created by Buddy Media, is a simple and cohesive platform perfect for those who are just getting started or need a refresher on how to make eye-popping social campaigns, according to TechCrunch.

Buddy Media Launches Integrated Facebook and Twitter Client for Brand Management

Buddy Media — Tue, 20 Oct 2009 14:26:02 +0000

Buddy Media’s compelling Facebook features, such as the ability to make a visually appealing and interactive page, could be popular among brand managers that have little to no technical background.

Starwood launches Twitter, Facebook and iPhone apps for loyalty program

Buddy Media — Wed, 14 Oct 2009 15:06:29 +0000

Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program.
The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.

Starwood Preferred Guest Launches New Twitter, Facebook and iPhone Applications

Buddy Media — Tue, 13 Oct 2009 14:12:39 +0000

SPG Connects Members to Starwood and Each Other Through Industry Leading Social Media Initiatives Starwood Preferred Guest(R) (SPG) today announces the launch of a new suite of Twitter, Facebook and iPhone(TM) applications, which can be accessed at www.spg.com/stayconnected. The move comes as part of the SPG program’s overall commitment to providing insider access for its loyal guests by tapping into the power of social media.

New England Patriots Use Facebook As Primary Online Presence

Buddy Media — Tue, 29 Sep 2009 18:38:21 +0000

The New England Patriots have partnered with Buddy Media to create a new Facebook page that is now their primary source of online content for fans. The Patriots Fan Zone offers fans of the team a opportunity take part in team-related discussions with other fans, stay up to date on games and events through a team calendar, send Patriots-themed virtual gifts, participate in Fantasy Forecast and more.

New England Patriots Choose Facebook as Primary Social Media Hub

Buddy Media — Tue, 29 Sep 2009 18:30:38 +0000

You know how bands often tend to put more importance on their MySpace page than on their dot com website? Well, the New England Patriots are now doing something similar on Facebook. They’ve partnered with Buddy Media to create a new section of their Facebook page, dubbed the Fan Zone, where fans can check out a calendar of Patriots-related events, play a Fantasy Forecast game, test their Patriots knowledge in the Patriots Trivia Challenge, send virtual Patriots gifts to their friends and more.

Patriots Taking Main Online Presence To Their Facebook Page

Buddy Media — Mon, 28 Sep 2009 16:06:56 +0000

The Patriots have struck a deal with N.Y.-based Buddy Media to rebuild their online social media functions. Rather than embedding many of the functions within Patriots.com, the club has elected to make its official Facebook page, now dubbed the Patriots Facebook Fan Zone, the primary venue for fans to chat, share video and photos, view newly expanded fantasy forecasts, plan events and participate in other similar activities

Can Twitter Rake in the Ads to Justify $1 Billion Valuation?

Buddy Media — Mon, 28 Sep 2009 16:01:00 +0000

The question about Twitter used to be, “Is it a business?” Now, the question becomes “How big can it be?”

And the answer is: It better be big. CEO Evan Williams confirmed last week that the microblogging service had finalized its new funding, reported to be $100 million, giving Twitter — which now has no monetization program in place — a whopping $1 billion valuation.

Whither paid ads in social media?

Buddy Media — Tue, 22 Sep 2009 13:49:46 +0000

Michael Lazerow of Buddy Media notes that Facebook’s new profitability shows that social media has a place at the table. Safe to say, it’s going to be the largest business to come out of digital since search. Rick Murray of Edelman finds the challenge is operate within the different eco-systems, if you will, of social media.

Are Your Ads Being Used to Drive Consumers to Ad-Free Services?

analisa — Mon, 21 Sep 2009 16:17:28 +0000

As a web business model, it’s hard to get hotter than “freemium,” the catchall term coined by venture capitalist Fred Wilson a few years ago. Myriad web and mobile apps have embraced the concept, offering a free, ad-supported version of a product or service, and a paid, premium version.

Five Things to Look Out for this Advertising Week

Buddy Media — Mon, 21 Sep 2009 13:41:03 +0000

It’s mid-September in New York, and that means the advertising world is gearing up for what may be its largest annual gathering outside of Cannes: Advertising Week. The mere thought of it makes me want to press the old Bar Mitzvah suit, polish the penny loafers and grab my flask of Jack!

Step Right Up! Let’s Play Guess Twitter’s Valuation

Buddy Media — Thu, 17 Sep 2009 18:14:40 +0000

Guess Twitter’s worth! Everybody’s doing it, and valuations for the micro-blogging service are all over the board. Just months ago, a figure of $250 million was called “staggering.” More recently, Buddy Media head Michael Lazerow recommended that Microsoft or Google shell out $2 billion for the company, while blogger Robert Scoble previously pegged it at a whopping $5-10 billion.

Buddy Media Named Sammy Awards Finalist for “Best Social Agency”

Buddy Media — Fri, 04 Sep 2009 14:41:45 +0000

We are thrilled to announce that our company has been selected as a FINALIST in the 2009 SAMMY Awards! The expert judges evaluated piles of outstanding entries for the SAMMY’s and went into final judging on Monday. Our submission rose above and was selected as one of THREE FINALISTS in the following category - Best Social Media Marketing Agency

Buddy Media will be recognized and honored as a FINALIST at the SAMMY Awards Gala on September 17th, 2009 at The W Hotel, New York. The winner of the Category and for Best in Show have yet to be announced and will be revealed at the Gala.

Google Or Microsoft Should Buy Twitter For $2B, Says Buddy Media’s Lazerow

Buddy Media — Wed, 02 Sep 2009 20:31:47 +0000

Michael Lazerow, CEO Buddy Media, predicts that Twitter will continue to scale and then sell within the next year so someone else can figure out the annoying business model part. If he were Google or Microsoft, he would cough up $2 billion and somehow harness the 100-200 million users later.

How to Use Facebook Applications to Boost Your Fan Base

Buddy Media — Tue, 01 Sep 2009 15:14:02 +0000

The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. One of the most important things to keep in mind is that viral distribution does not necessarily mean more customers.

Q&A: Michael Lazerow on the future of social media branding

Buddy Media — Fri, 07 Aug 2009 16:22:14 +0000

There aren’t many silver linings in this economy, but there are a few companies that have figured out how to profit from popularity online. In the social media space, branding specialist Buddy Media has worked with such brands as FedEx, New Balance, Time Inc. and Microsoft. As the economy has tanked, Buddy Media has seen profits grow. In the last quarter of 2008, the company posted revenue growth over 100% and they are set to see similar returns this year.

How to create a social media department

Buddy Media — Thu, 06 Aug 2009 13:55:07 +0000

As social networks like Facebook and Twitter continue to grow in popularity, clients are turning to their agencies for help establishing a strong social media presence. But with the rapid growth of social media and the lightning-fast speed at which technology changes, agencies are finding it’s essential to have people on board who can keep up.

HOW TO: Build Your Company’s Profile on LinkedIn

Buddy Media — Tue, 04 Aug 2009 17:59:50 +0000

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

LinkedIn, through its networking, question and answer, and application features (which I recently wrote about on OPEN) is already a powerful tool for maintaining and establishing relationships in the business world. But it can also be an enormously valuable way to attract top talent to your company, especially if you use all of the options available to you.

12 Fantastic Facebook Fan Pages for Parents

Buddy Media — Mon, 27 Jul 2009 19:21:29 +0000

As one of the U.S.’s most widely-read parenting magazine, Parents is a traditional print publication that has a solid presence on Facebook. The content is updated regularly and oftentimes links to features from the magazine itself. Becoming a fan of the Page enables users to get a taste of the current issue’s content, without having to pay the annual subscription fee.

Hints of many business models in Twitter 101’s case studies

Buddy Media — Mon, 27 Jul 2009 15:27:27 +0000

Beyond the basics covered in the guide Twitter released last night, the most interesting part involves case studies showing how companies are using the microblogging network to build customer bases. As internal company documents released by a hacker last week show, the company is very much improvising its business model, but the case studies give an idea of where Twitter thinks its adds value.