Publicis’s VivaKi gets into social media. The Nerve Center, part of Publicis Groupe’s media and digital umbrella unit VivaKi, has been charged with creating tools and dashboards that agencies across the company can use to buy media and analyze its performance. It has search and display buying tools and now is adding a social media toolkit. Vendors include: Socialmedia.com, Buddy Media, Vitrue, Meebo, SocialVibe, Converseon, Yahoo and Facebook.
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Buddy Media named top digital media company in the East by AlwaysOn!
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Michael Lazerow named one of the Top 21 Social Media Superstars
Developed cross-platform social strategy for Busch Entertainment's Worlds of Discovery theme parks for Facebook, iPhone, and open web.
Created a dynamic, interactive experience for fans of the Atlantis brand using the Buddy Media Social Page Management System.
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