Buddy Media, a New York based Facebook application development company, has announced their acquisition of ChipIn, Inc. Previous rumors had surfaced that Carnet Williams, CEO of ChipIn, Inc., was
accepting offers from a number of application firms. The combined network owned by ChipIn, Inc. accounts for over 150 million monthly unique visitors. With this move, Buddy Media has officially become one of the leading application developers for Facebook.
The announcement by Michael Lazerow, CEO of Buddy Media, highlights the the massive revenue potential of these applications. As Lazerow stated, “Lionsgate Entertainment used the application to promote the werewolf movie, Skinwalkers, spending $15,000 a month to embed a promotional video inside the apps.” As I have previously highlighted on my AllFacebook blog, brand partnerships will be critical for the survival of Facebook application development companies. Buddy Media is strategically located in New York City to help build these relationships.
