Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple languages on Facebook.
Previously, marketers managing Facebook pages for brands would have to create separate pages for each country, making the process more fragmented and the design inconsistent. The new feature allows administrators to serves unified Facebook content based on user country and language settings. So a user in Germany would see the same content of a Facebook page as a user in the U.S., but the content would be in German. Brands can also customize content, promotions and social applets to various countries within one system.
