As virtual currency and virtual goods begin appearing more frequently in online games and virtual worlds, they’re also making some serious inroads into the world of web advertising in many different forms. Buddy Media prides itself on designing the next generation of social media advertising, which it frequently calls “appvertising.” The company builds a variety of social apps for big-brand clients, using virtual currency, goods, and other software design elements to build interactive ad apps ready for Facebook.
“There are a lot of tools available to use within the social networks. Those tools that are available to use allow us to tap into this virtual representation of real-life relationships. Anytime someone is interacting with someone else, it’s an opportunity to build up an engaging branded experience,” said Mike Lazerow, CEO of Buddy Media. “Gifts and leaderboards and challenges and tagging, all of these actions are very social and
