Buddy Media has for some time been acting as a multi-faceted guide to businesses in an online setting that increasingly calls for investment in social
integration and social marketing. The company has done everything from managing fairly common-seeming advertising campaigns to developing social applications. Today it unveiled a service called BuddyBrain for “app-vertisers” to more closely observe and manage intel emerging from campaigns conducted in the social realm.
BuddyBrain is segmented into four main quadrants: project center, intelligence center, reference tools, and social wire. A dashboard offering a view of information culled from each sector acts as a sort of welcome screen to one’s account. Naturally, active projects are shown with especial prominence on the page. And beneath the surface, data provided by most every component held within the application is elegantly presented. Details have been well attended to.
