Buddy Media uses a loyalty program called AceBucks across all its gaming applications, in which players can earn points that they can eventually trade in for real-world goods. Additionally, the company develops branded applications for clients like InStyle magazine, Anheuser-Busch, Priceline.com, and the Huffington Post.
Michael Lazerow, founder and CEO of Buddy Media, told me earlier this week that the company had initially wanted to raise $3 million in its Series B round, but investor interest raised it to $5 million and then finally $6.5 million. Previously, the start-up pulled in $1.7 million in Series A funding in a round led by PayPal founder and Facebook investor Peter Thiel.
