Buddy Media, a New York-based developer of social media applications for advertisers, has built tools that speed up the deployment of application-based campaigns across social networks. Using the system, clients like Anheuser-Busch and Reebok can rapidly create and manage apps on Facebook, MySpace, and other platforms.
Buddy Media built approximately 80 programs last year, and that was its limit due to staff and technology constraints. With the help of its new “Builder” tool, which can simultaneously administer applications on numerous platforms, CEO Mike Lazerow said the firm can handle up to 500.
