BuddyMedia, a New York-based start-up that develops social-network games as well as branded applications for clients, has launched a new product that tackles one of the challenges of social advertising: that it’s just plain difficult to tell how successful it is.
The company calls the creation “BuddyBrain,” and is gearing it toward clients who turn to BuddyMedia for “appvertising,” or branded apps designed specifically for product marketing. The data provided to clients–yes, arranged in the shape of a brain–provides statistics on installs, usage, and time spent per user; a feed of news and blog reports relevant to the brand and campaign; and documentation resources.
