Busch Entertainment Corp., a subsidiary of Anheuser-Busch InBev, is unveiling a social-media brand campaign today that playfully raises awareness for its theme parks, which include SeaWorld and Busch Gardens. The cross-platform effort comes just in time for summer, the entertainment company’s biggest season.
Ad Age spoke with Exec VP-CMO Joe Couceiro, who has been at the company for 38 years, about the new campaign and its branded app, Worlds of Discovery Photo Adventure, which he said he considers “one of our more creative efforts.” The app invites consumers to find hidden differences between two seemingly identical pictures on Facebook, the iPhone and a microsite via Facebook Connect. New York-based Buddy Media worked with BEC for the campaign.
