We all know that Facebook and other social networking sites are big, and getting bigger – currently 37 percent of adult Internet users and 70 percent of teens visit social networking sites at least once a month. What we don’t yet fully know is whether they can be an advertising or brand-building medium – and if so, how?
Buddy Media’s, Mike Lazerow, might have the answer to this question. At last week’s Social Ad Summit Mike discussed how marketers could connect with the 500 million plus people currently on social networks today. His presentation outlined the present state of a burgeoning business and the positive outlook for the future. Mike included a high-level breakdown of strategies for marketing big brands to highly targeted audiences on social networks like Facebook.
