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CEO Showcase: BuddyMedia

Watch the “CEO Showcase” with Buddy Media’s Michael Lazerow at AlwaysOn’s third annual OnMedia event in early February. Michael talks about Buddy Media and how the opening of social networks provides brands direct,  cost-effective access to more than 500 MM engaged users.  Michael discusses how the old online advertising model of buying impressions to reach frequency has been replaced with a new model:  buy engagement to earn loyalty.

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