A social twist to promoting mix.
Bacardi worked with Buddy Media to promote its new Mojito mix in August. A Facebook application, “Mojito Party,” allowed 21- to 34-year-old users to play a game and create Bacardi-branded e-vites. Users could also purchase a muddler, visit mojitocast.com to listen to music, or use the Mojito Cocktail Calculator to determine how many mojitos they could make from a given amount of ingredients.
