What’s a familiar four-letter word that can mean almost anything, depending on the context in which it is spoken and the inflection of the speaker? Dude!
In a series of television commercials for Bud Light, in which the word dude, used repeatedly, is the only line of dialogue, the term is shown to have a seemingly limitless number of translations. In the right circumstances dude can be a stern admonition to a co-worker (”Please stop tapping that pencil on your desk”), an entreaty to a teammate (”Pass me the basketball!”) or a subtle nudge to a friend (”Check out the scantily clad showgirls on that escalator”).
