I’m not big on Facebook applications. I consider it a minor daily triumph to remember to update my status. I feel guilty when I don’t approve a “friendship” from someone in the industry I vaguely remember meeting at a booze-fueled party (or someone I clearly remember meeting at a booze-fueled party). I don’t respond to Facebook invites. And I’ve never met a Facebook application I was interested in enough to have it cluttering up my profile. But today, not only did I sign up for the Ad Battle application, but I’ve been playing with it for an hour (purely in the interest of work-related research).

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