In this week’s AdAge, Bob Garfield looks at Widgets and asks, “Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?”
Indeed! Good to see this most mainstream of mainstream ad pubs picking up on the Brands-as-apps opportunity. Must be we’ve reached the tipping of that point.
The article gives some nice ink to Lindzon-backed Buddy Media. My favorite part of this section has gotta be the wonderfully evocative image that Garfield captures of the Buddy office-factory.
