Today, Glam media announced the launch of GlamApps a service for advertisers to generate interactive content that publishers can leverage to generate revenue. The service also leverages OpenSocial, expanding the service to one of the largest blog networks on the web. Rather than have publishers create their own interactive tools, advertisers are encouraged to build their own services which bloggers can embed and then the advertiser can display ads on.
Not all applications generate income for publishers but this new service begins to shift “appvertisements” as something that once resided only on social networks to something that can be displayed anywhere on the web. We already saw the beginning of this with the Audi A4 iPhone application, which was one of the most downloaded free applications for weeks.
