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GSP Liveblog: BuddyMedia and “App-Vertising”

Michael Lazerow, HealthBuddy speaker

“We live at intersection of social media. . .and advertising.” [Which is to say: They help marketers reach social network users.] It’s App-vertising!” [Ahem]

[Lots of stats showing ubiquity of social network use. Smells of hopeful, evasive fiction.]

Who cares most about distribution in this marketplace? Brands, says he.

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