Michael Lazerow, HealthBuddy speaker
“We live at intersection of social media. . .and advertising.” [Which is to say: They help marketers reach social network users.] It’s App-vertising!” [Ahem]
[Lots of stats showing ubiquity of social network use. Smells of hopeful, evasive fiction.]
Who cares most about distribution in this marketplace? Brands, says he.




















