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Advertising and social media industry pundits have written much about what advertising works best within social media sites. But market research firm InsightExpress decided to turn off the inside-the-beltway chatter and go directly to actual users and ask them which ads they liked the best.
As it turns out, the most welcomed ads are those in which they can opt-in to the experience. The least successful? Behaviorally targeted and random display ads.
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