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In Facebook, Investing in a Theory

Thousands of software developers are creating features for Facebook, the rapidly growing social network, many hoping to strike it rich alongside Facebook’s own employees.

Facebook, based in Palo Alto, Calif., opened its service to outside developers this spring, inviting them to create tools for the site and to try to profit from them. Since then, more than 4,000 “applications” have flooded onto the site, spicing it up with games or whimsical programs called widgets that let you turn your friends into virtual zombies and more practical tools that let users display images of their favorite books, music, movies and wine on their profile pages.

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