Earlier this year NY-based Buddy Media raised $6.5 million
for their social application network. Today I spent some time at their
office in Manhattan. Walking into the office I wasn’t sure I was in the
right place as Don King welcomed me and all of the other employees were
dressed up for the holiday.
Below is my discussion with CEO Mike Lazerow. You will note that
Mike apparently also plays the role of Captain America but he took off
his super powers suit for the interview. Buddy Media creates social
applications for their corporate clients to reach end consumers online
differently than the traditional banner ad. We discuss social metrics
and the education needed to get consumer brands to buy into
“non-traditional” online spending. Mike also discusses the Buddy Media
“brain”. At the end of the interview Mike speaks briefly about the
economy and the differences you will see with startups moving forward
