Our LinkedIn success stories have illuminated previously why it’s important to find the right person at a company. For Jeff Ragovin, doing just that has netted his company “over two to three million dollars”.
“I look at my network on LinkedIn,” Jeff tells us, “And I look at that as a gold mine.” As the VP of Sales and Business Development at Buddy Media, Jeff brings in marquis clients like Anheuser-Busch, Microsoft and New Balance by reaching out to the right person with a valuable proposal. Jeff says they’re more inclined to reply when approached via LinkedIn, because “they already have the opportunity to look you up … and maybe even see in your network where you have 14 recommendations. So there’s trust.” Perhaps that trust is why Jeff likes to keep his network “large but lean”.
