Just as I sat down to write this in my “what the heck, this is September” sweat, I opened a package on my desk from Buddy Media! So cute, inside was a little schoolish case with a calculator (for you futuristic types, this is that thing with the numbers on it that enabled you to add, subtract, multiple, divide, and sometimes get percentages and square roots! And! Wonder of all wonders,
it did not exist in your cellphone! Zowwee!), rulers, sticky notes, and the “Social Season Survival Kit.” I won’t go into those details yet, but I’ll bet your chances of social survival are greater if you attended the Buddy Media “Back to School Bash!” like I did.
I entered the old building complete with its creaky old elevator and slowly climbed to the third floor. When the elevator opened I could hear the clinking of glasses, the hum of Buddy Media’s guests, and I could smell something familiar… what was it? Yay! Cocktail wieners! The first person I ran into was Joe Ciarallo, PR dude for Horn Group as well as co-editor over at mediabistro’s PRNewser — a name that makes me think Joe should always be wearing his knickers and a cap, possibly dancing. Before I could wrap my sausage-like fingers around a mug of green Buddy juice, Joe swung me around the room, introducing me to the crew.




















