Online ad measurement system provider Vizu Corporation has entered into partnerships with Lotame, AdNectar and Buddy Media. The companies all have signed on to use Vizu’s Ad Catalyst system to measure their clients’ ad effectiveness on social media sites.
The software-as-a-service (SaaS) does not track clicks, but instead tests brand lift. Currently being used in test segments, after a user is exposed to the advertisement or social media application, a
one-question survey appears for them to answer.
